Brand Management


Brand management defines the image of the university and its presentation to the public. The Brand Management Department employs young and talented people who are working to achieve the same goal, and that is positioning the brand of the  International Slavic University on the market in the Republic of North Macedonia, but also abroad.

The Brand Management of the University ensures that the brand is consistent with the mission and vision of the university and provides guidance in the preparation of marketing campaigns. Also, the sector is following trends, exploring opportunities offered by other universities, and trying to find new ways of presenting the university better than the competition.

The brand management department gives the initiative to create marketing campaigns, and then approves or improves them. Brand management forwards the work to the marketing department, which later communicates with other departments to form unique campaigns to present the university in its true light.