International Slavic University, in cooperation with UNI Bank, is organizing a workshop dedicated to the practical application of marketing in the modern banking sector. The event will take place on November 3, 2026 (Tuesday), from 11:00 AM to 1:00 PM, at the International Slavic University campus in Bitola.

The aim of the workshop is to introduce students to contemporary marketing strategies and their application in banking operations, as well as to demonstrate how theoretical knowledge can be transformed into practical solutions. Special attention will be given to marketing approaches targeting young people, with a presentation of UNI Bank’s UniQ banking package for young customers.

The workshop will be conducted by Prof. Dr. Julijana Siljanoska, from the Faculty of Economics and Organization of Entrepreneurship at International Slavic University, and Gordana Petreska, MSc, a representative of UNI Bank.

Through this activity, students will have the opportunity to gain insight into real-world marketing practices in the banking sector, explore the challenges of developing and promoting banking products and services, and understand the importance of marketing in building successful customer relationships.

By organizing workshops of this kind, International Slavic University continues to strengthen its cooperation with the business sector, creating opportunities to connect academic education with practical experience and support the professional development of its students.

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