Mihaela Gjorcheva, a board member of the International Slavic University and a PhD candidate at the University of Ljubljana, delivered two guest lectures to over 200 students at Uttaranchal University, our partner institution from the state of Uttarakhand in India.

The first lecture focused on the topic “Practical Use of AI in the Analysis of Academic Papers and Materials.” During this session, students learned through practical examples how AI can be utilized to enhance the research process, collect, and analyze materials. The program also included hands-on training and model development using ChatGPT.

The second lecture centered on “Consumer Expectations and Brand Responses in Social Media Firestorms.” It explored brand communication with social media users, especially during times of crisis for brands.

Both lectures concluded with interactive Q&A sessions, where students and professors actively engaged in discussions on the topics.