Study program Marketing
One year studies
Study Program: Marketing
Faculty: Faculty of Economics and Organization of Entrepreneurship
Degree: Master’s degree (Second Cycle, Academic)
Location: Sveti Nikole or Bitola
Duration of Studies: 1 year (two semesters)
Admission Requirement: Minimum of 240 ECTS credits
Total Courses: 7
Program ECTS Credits: 60
Total ECTS upon Graduation: 300
Awarded Degree: Master of Economic Sciences in Marketing
Annual Tuition Fee: 2,030 EUR
Marketing is a field that focuses on researching and fulfilling customer needs by developing the products and services a company offers and adapting them to market demands. Key components of marketing include planning, pricing, advertising, promotion, and distribution.
In the Marketing study program, you will learn about the strong and inseparable connections that exist in practice between marketing and consumer behavior, human resources, information systems, business communications, and strategic management. This is a postgraduate program lasting one year (4+1) or 60 ECTS credits. The admission requirement is that the student has completed higher education with at least 240 ECTS credits.
Post-graduate studies
Here, as a future marketing manager, you will learn how to develop and manage the daily relationships established between clients, competitors, partners, suppliers, and other participants in the sales process.
You will learn how to identify marketing opportunities, create a marketing plan to leverage those opportunities, and implement the plan through appropriate marketing strategies in key areas such as product, price, promotion, and distribution. You will also be able to lead successful new product development or innovate existing products.
The one-year program includes 7 courses that students are required to complete. From the 6 available elective courses, students choose only 2.
Upon completion of the program and the preparation of a master’s thesis, you will earn the professional title of Master of Economic Sciences in Marketing.
Study program one year studies
9 SEMESTER
-
Marketing Theory
6 ECTS
-
Marketing Management
6 ECTS
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Digital Marketing
6 ECTS
-
Marketing Research Methods
6 ECTS
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Organizational Design and Change
6 ECTS
-
Services Marketing
6 ECTS
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Product Innovation
6 ECTS
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International Marketing
6 ECTS
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Corporate Governance
6 ECTS
10 SEMESTER
-
Methodology of Scientific Research
6 ECTS
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Consumer Behavior
6 ECTS
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Master’s Thesis
Admission requirements
Candidates eligible to enroll in the second cycle (Master’s) studies are those who have completed a first cycle (Bachelor’s) program with at least 240 ECTS credits (four-year studies).
Students from other accredited faculties and foreign nationals are also eligible to enroll (as regulated by law).
Enrollment is granted without the requirement to take an entrance exam.
Documents for admission
When applying for enrollment in the second cycle (Master’s) studies, candidates must submit the following documents:
Diploma for completed first cycle (Bachelor’s) studies
Certificate of completed exams
Birth certificate
Photocopy of ID card
4 small color photographs
Application documents can be submitted at the premises of the International Slavic University in Sveti Nikole at 77 “Marshal Tito” Street and in Bitola at 90A “Prilepska” Street.
Tuition fees
For international students, the tuition fee is EUR 2030 per year. International students are required to pay the full amount of the yearly tuition fee at the beginning of the academic year.
For more information please visit the Tuition Fees page.