Study program
Marketing Management


One - year study program

Study program: Marketing Management
Faculty: Faculty of economics and organization of entrepreneurship
Degree: Master’s degree / graduate / second cycle
Location: Sveti Nikole or Bitola, Republic of North Macedonia
Duration of study: 1 year (2 semesters)
Condition: have a Bachelor’s degree with at least 240 ECTS
Courses: 7
ECTS of the program: 60
ECTS after completion: 300
Awarded degree: Master of Marketing Management
Tuition fee per year for international students: EUR 2030

Marketing management is an area of management that deals with researching and meeting customer needs through the development of products and services offered by the company and their adaptation to market demands. Its integral components include planning, pricing, advertising, promotion, and distribution.

In the Marketing Management study program, you will learn about the strong and indissoluble connections that exist in practice between marketing and consumer behavior, human resources, information systems, business communications, and strategic management. The studies are postgraduate, lasting one year (4+1) or 60 ECTS credits. A prerequisite for enrollment is that the student has completed higher education with a total of 240 ECTS credits.

Master's degree

Available at Sveti Nikole and Bitola.

Here, as a future marketing manager, you will learn how to develop and manage the everyday relationships established between clients, competitors, partners, suppliers, and other participants in the sales process.

You will learn how to identify marketing opportunities, create a marketing plan to leverage these opportunities, and implement the plan through appropriate marketing strategies in key areas such as product, price, promotion, and distribution. You will be able to lead successful policies for the development of new products or the innovation of existing ones.

The one-year studies cover 7 subjects that students need to pass. From the offered 6 elective subjects, students choose only 2.

Upon completion of the studies and preparation of the master’s thesis, you will earn the professional title of Master of Marketing Management.

Study program
оne-year degree program


  • Theory of Marketing

    6 ECTS

  • Marketing Management

    6 ECTS

  • Consumer Behavior

    6 ECTS

  • Pricing Policy

    6 ECTS

  • Organizational Management

    6 ECTS

  • International Management

    6 ECTS

  • Product and Promotion Policy

    6 ECTS

  • Marketing Logistics

    6 ECTS

  • Corporate Management

    6 ECTS


  • Methodology of Scientific Research

    6 ECTS

  • Master’s Thesis

    24 ECTS


Candidates who have completed the first cycle of studies with 240 ECTS credits (equivalent to four-year studies) are eligible to enroll in the second cycle of studies.

Our program also welcomes applications from students of other accredited faculties, graduates, and foreign nationals.

We admit candidates without the need for entrance exams, making the application process simpler and more accessible.

for admission

When applying for admission to the master’s program from outside the Republic of North Macedonia, students are required to prepare the following documents:

  • Higher Education Diploma (certified with an Apostille Stamp or a stamp from the respective Ministry of Foreign Affairs for countries not members of the Hague Convention);
  • Transcript of Records or Diploma Supplement;
  • Decision from the Ministry of Education and Science of the Republic of North Macedonia for the recognition of the diploma for completed higher education (our university offers assistance in obtaining this document);
  • Birth Certificate;
  • Certificate of Citizenship;
  • 4 passport-size color photographs.

The application documents should be submitted to the International Slavic University:

  • in Sveti Nikole, located at Marshal Tito No. 77 – 2220 Sveti Nikole, Republic of North Macedonia or
  • in Bitola, located at Novachki Pat No. 16 – 7000 Bitola, Republic of North Macedonia.


For international students, the tuition fee is EUR 2030 per year. International students are required to pay the full amount of the yearly tuition fee at the beginning of the academic year.

For more information please visit the Tuition Fees page.

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