The second day of International Slavic University’s participation in the international Cannes Lions 2026 festival focused on the latest developments in technology, digital transformation, marketing, and the creative industries.

Mihaela Gjorcheva, Vice President of the Management Board at ISU, took part in a series of events and sessions held across the Croisette.

The day’s activities began at Microsoft Gardens, which hosted numerous talks, presentations, and discussions exploring the future of technology and innovation and their impact on contemporary society.

A significant part of the program took place at Salesforce Beach, where panels and discussions brought together leading international experts to explore digital transformation, artificial intelligence, and the opportunities these developments offer the business sector.

An inspiring conversation with Priyanka Chopra Jonas attracted particular attention. She shared the story of her successful international career and explained how she built her business empire. She spoke about the importance of authenticity, taking initiative, creating opportunities, and developing brands and ideas that transcend geographical boundaries.

The festival program also included a discussion featuring Jessica Sibley, CEO of TIME, alongside prominent marketing experts. They exchanged experiences and perspectives on the practical application of artificial intelligence within organizations, its benefits, and the challenges it presents in transforming modern business operations.

The day concluded with a visit to the Canva Creative Cabana, one of the festival’s most popular venues. Through interactive presentations and practical demonstrations, the program explored the role of creativity, visual communication, and digital design in contemporary marketing.

International Slavic University’s participation in Cannes Lions 2026 provides a valuable opportunity to gain firsthand insight into the latest global trends in marketing, technology, innovation, and the creative industries. The experiences, professional connections, and knowledge gained will contribute significantly to enhancing the University’s academic activities and developing new initiatives for the benefit of its students and the broader academic community.