On April 27 and 28, 2026, the prestigious FQ Lounge @ POSSIBLE was held as part of the POSSIBLE 2026 marketing conference in Miami, Florida. The event was organized by The Female Quotient, a global platform that creates spaces where women can share their stories and be heard.

Mihaela Gjorcheva and Ivan Spasev of International Slavic University participated in panel sessions that brought together some of the most influential figures in marketing, media, and digital communications. The FQ Lounge regularly organizes events in partnership with major global companies and international forums, including the World Economic Forum in Davos, Cannes Lions, the Super Bowl, and Formula 1 events.

POSSIBLE is one of the world’s largest marketing events, bringing leading global companies, media organizations, agencies, and platforms together in one place. It attracts executives, chief marketing officers, brand managers, media experts, researchers, and representatives of major international corporations to discuss the future of consumer behavior, digital marketing, artificial intelligence, and the role of social media.

Among the best-known companies represented by speakers and participants at the FQ Lounge were globally recognized brands such as Amazon Web Services, The New York Times, Yahoo, LinkedIn, TikTok, Pinterest, Bloomberg Media, NBCUniversal, L’Oréal, Unilever, Snapchat, the NFL, Zillow, and The Hershey Company.

Mihaela Gjorcheva’s participation was particularly relevant because her doctoral research focuses on marketing, consumer behavior, and the influence of social media. POSSIBLE provides direct access to leading brands and marketing professionals who are shaping contemporary communication and digital transformation strategies.

For a marketing researcher, participating in an event of this kind provides an opportunity to follow current global trends, understand how brands build trust and communities, and examine how major companies use artificial intelligence, media, and social platforms to influence contemporary consumers.

Participation in the FQ Lounge @ POSSIBLE therefore offered more than professional networking—it also provided valuable academic insight into contemporary marketing practices at the global level.