Jordan Gjorchev PhD
7 July 2025
Mende Soluncevski PhD
7 July 2025
Pavlina Stojanova PhD
PhD Pavlina Stojanova
Name and surname: Pavlina Stojanova
Birth year: 1976
Campus: Sveti Nikole and Bitola
E-mail: pavlina.stojanova@msu.edu.mk
Subjects Sveti Nikole
- Faculty of economics and organization of entrepreneurship
– Accounting Principles
– Financial Accounting
– Financial Analytics
– Revision
– Investments
– Accounting for Business Management
Subjects Bitola
- Faculty of economics and organization of entrepreneurship
– Accounting Principles
– Financial Accounting
– Financial Analytics
– Revision
– Investments
– Accounting for Business Management
Completed studies
- 2002 – 2007 – Earned her PhD at the Institute of Economics in Skopje, at the “Ss. Cyril and Methodius” University in Skopje, on October 7, 2007, by defending her doctoral dissertation titled: “Development and Regulation of the Auditing Profession in Conditions of Globalization and Towards the Facilitation of Capital Flows” and obtained the title Doctor of Economic Sciences
- 1999 – 2002 – Completed her postgraduate studies in 2002 at the “Ss. Cyril and Methodius” University, Faculty of Economics, Skopje, Department of Accounting and Auditing. Obtained the title Master of Economic Sciences on September 10, 2002. The topic of her master’s thesis was “Normative Regulation of Auditing – with Special Emphasis on its Regulation in the Republic of Macedonia”
- 1994 – 1998 – Graduated in November 1998 from the Faculty of Law in Skopje at the “Ss. Cyril and Methodius” University in Skopje, at the Department of International Law, obtaining the degree and professional title Graduated Lawyer at the Department of International Law
- 1990 – 1994 – Completed secondary education in 1994 at the USO “Jane Sandanski” Gymnasium in Strumica, Natural Sciences and Mathematics stream
- 1982 – 1990 – Completed primary education at “Sando Masev” Primary School in Strumica
Work experience
- 2017 – Elected Full Professor at the International Slavic University “Gavrilo Romanovich Derzhavin” Sveti Nikole.
- 2014 (September) – 2017 – International Slavic University “Gavrilo Romanovich Derzhavin” Sveti Nikole, as an Associate Professor for the courses Fundamentals of Accounting, Cost Accounting, Accounting Control and Auditing, Tax System, and Financial Law.
- 2013 (October) – Euro-Balkan University, as a titled Associate Professor for the courses E-Commerce and Banking Products, in the second cycle of studies in E-Banking.
- 2012 – 2013 – European University – Republic of Macedonia, Skopje, as an Associate Professor in a group of subjects in the field of Finance.
- 2007 – 2012 – European University – Republic of Macedonia, Skopje, as an Assistant Professor for the course Auditing. Courses taught: Financial Accounting, Financial Statement Analysis, Corporate Governance, Financial Law, Securities, and Commercial Law.
- 2003 – 2007 – Faculty of Social Sciences in Skopje, as an assistant for the course Principles of Accounting. Also taught the courses Financial Accounting, Banking Accounting System, Managerial Accounting, and Auditing.
- 1999 – 2002 – Worked as a legal trainee in a law office in Skopje.
Published academic and professional works
Regulation of Audit – with a special focus on its regulation in the Republic of Macedonia (Master’s thesis), Skopje 2002
Accounting of Commercial Goods, FON, Skopje 2004 (co‑authored with Assoc. Prof. Dr. Sašo Kožuharov)
Chart of Accounts, FON, Skopje 2004 (co‑authored with Assoc. Prof. Dr. Sašo Kožuharov)
Accounting – Fundamentals, Principles, Applications, FON, Skopje 2005 (co‑authored with Assoc. Prof. Dr. Sašo Kožuharov and Anita Skrcheska)
Accounting – Practicum, FON, Skopje 2005 (co‑authored with Assoc. Prof. Dr. Sašo Kožuharov and Anita Skrcheska)
Banking Accounting System – Practicum, European University – Republic of Macedonia, Skopje 2005 (co‑authored with Assoc. Prof. Dr. Sašo Kožuharov and Anita Skrcheska)
Chart of Accounts, European University – Republic of Macedonia, 2nd edition, Skopje 2005 (co‑authored with Assoc. Prof. Dr. Sašo Kožuharov and Anita Skrcheska)
Accounting – Fundamentals, Principles, Applications, European University – Republic of Macedonia, 2nd revised and expanded edition, Skopje 2006 (co‑authored with Assoc. Prof. Dr. Sašo Kožuharov and Anita Skrcheska)
Audit, First Private European University – Republic of Macedonia, Skopje 2006 (co‑authored with Assoc. Prof. Dr. Sašo Kožuharov)
Development and Regulation of the Auditing Profession in the Context of Globalization and to Facilitate Capital Flows (Doctoral Dissertation), Economic Institute, Skopje 2007
Financial Accounting, First Private European University – Republic of Macedonia, Skopje 2007 (co‑authored with Dr. Ljiljana Koneska)
Chart of Accounts, First Private European University – Republic of Macedonia, Skopje 2007
Internationalization and Harmonization of Audit in Contemporary Market Systems – 2008, EURM Collection
Audit, First Private European University – Republic of Macedonia, Skopje 2008
Financial Statement Analysis, First Private European University – Republic of Macedonia, Skopje 2008
Commercial Law (Authorized Lectures), EURM, Skopje 2009 (co‑authored with M.Sc. Biljana Todorova)
The Role of the Audit Committee within Good Corporate Governance – 2009, EURM Collection
Role and Key Performance of Internal Audit in Banks – 2010, EURM Collection
Financial Accounting (textbook) – EURM, Skopje 2010
Chart of Accounts (study aid) – EURM, Skopje 2010
Audit (2nd edition), EURM, Skopje 2011
Auditors’ Responsibility during a Global Financial Crisis, collection of papers from the international conference Faces of the Crisis, EURM, Skopje 2012 (co‑authored with Dr. Ljiljana Koneska)
Cannibalization or Revitalization as a Necessity to Remain Market‑Leading, collection of papers from the international conference Faces of the Crisis, EURM, Skopje 2012 (co‑authored with Dr. Ljiljana Koneska)
Design as a Factor for Successful Promotion of Products in Electronic Markets, international scientific conference The Role of Media in Promoting Products and Services, Macedonian Association for Marketing “Marketing” – Skopje, EURM June 2012 (co‑authored with Dr. Ljiljana Koneska)
The Role of Budgeting and Media in Promoting Financial Institutions and Services, international scientific conference The Role of Media in Promoting Products and Services, Macedonian Association for Marketing “Marketing” – Skopje, EURM June 2012 (co‑authored with Dr. Ljiljana Koneska)
Auditing Fraud as an Instrument to Combat Financial Crime, international scientific and professional conference “Security Sector Reforms in the Republic of Macedonia and Their Impact on Fighting Crime”, EURM Skopje and Faculty of Legal and Business Studies, Novi Sad, Serbia, September 2012 (co‑authored with M.Sc. Anita Skrcheska)
Implications of Fair Value on Financial Reporting in a Crisis, XIV Symposium of the Union of Accountants, Republic of Macedonia, Struga, November 2012
Application of Computer‑Assisted Audit Techniques in Auditing Fraud as a Benefit of IT Development, international scientific conference “The Impact of Scientific‑Technological Development on Law, Economy, Culture, Education, and Security in the Republic of Macedonia”, Euro‑Balkan University, Skopje, 20‑21 December 2025 (co‑authored with Dr. Daliborka Blažeska) – (conference held, proceedings in preparation)
Modern E‑Business and Consumer Behavior, international scientific conference “The Impact of Scientific‑Technological Development on Law, Economy, Culture, Education, and Security in the Republic of Macedonia”, Euro‑Balkan University, Skopje 20‑21 December 2013 (co‑authored with Dr. Lenče Petreska)
Consumerism as Advocacy for Exercising Consumer Rights, international scientific conference “Knowledge now but how”, Bansko, Bulgaria, November 2014 (co‑authored with Dr. Lenče Petreska)
The Role of Internal and External Marketing Audit in Improving Business Performance, international conference “East‑West”, International Slavic University, Sveti Nikole, 2014 (co‑authored with Dr. Lenče Petreska)
The Impact of Transportation Costs on Creating Quality Logistics Service, international scientific conference “East‑West”, International Slavic University, Sveti Nikole, 2014 (co‑authored with Dr. Lenče Petreska)
The Impact of Information Technology on Enhancing Competitiveness of Enterprises, international scientific conference “The Impact of Scientific‑Technological Development on Law, Economy, Culture, Education, and Security in the Republic of Macedonia”, Euro‑Balkan University, Skopje 30‑31 October 2014 (co‑authored with Dr. Lenče Petreska)
The Development of Social Media and Its Influence on E‑Business, international scientific conference “The Impact of Scientific‑Technological Development on Law, Economy, Culture, Education, and Security in the Republic of Macedonia”, Euro‑Balkan University, Skopje 30‑31 October 2014 (co‑authored with Dr. Lenče Petreska)
The Principle of Justice and Equity in Financing Social Insurance in Macedonia, international scientific conference “East‑West”, International Slavic University, Sveti Nikole, 2015 (co‑authored with Dr. Nikola Popovski)
Creating a Marketing Strategy to Build Competitive Advantage for a Brand on the Market, international scientific conference “East‑West”, International Slavic University, Sveti Nikole, 2015 (co‑authored with Dr. Lenče Petreska)
The Preventive Dimension of Promotional Campaigns by the Ministry of Internal Affairs of the Republic of Macedonia, international scientific conference, Macedonian Association for Marketing “Marketing” – Skopje, February 2015 (co‑authored with Dr. A. Kozarev)
Audit of Microfinance Institutions, international scientific conference “The Impact of Scientific‑Technological Development on Law, Economy, Culture, Education, and Security in the Republic of Macedonia”, Euro‑Balkan University, Skopje 29‑30 January 2016 (co‑authored with Dr. Lenče Petreska)
Audit of Fixed Assets, Plant and Equipment Using Substantive Tests on Transactions and Balances, international scientific conference “The Impact of Scientific‑Technological Development on Law, Economy, Culture, Education, and Security in the Republic of Macedonia”, Euro‑Balkan University, Skopje 29‑30 January 2016 (co‑authored with Dr. Lenče Petreska)
Strategic Marketing Approach of Enterprises with an International Orientation, international scientific conference “The Impact of Scientific‑Technological Development on Law, Economy, Culture, Education, and Security in the Republic of Macedonia”, Euro‑Balkan University, Skopje 29‑30 January 2016 (co‑authored with Dr. Lenče Petreska)
The Role of Technical Analysis of Stocks in Determining the Market Value of Shares, Seventh International Scientific Conference “East‑West”, International Slavic University, Sveti Nikole, 2016 (co‑authored with Dr. Lenče Petreska)
Guerrilla Marketing versus Traditional Marketing, International Scientific Conference “East‑West”, Seventh International Slavic University, Sveti Nikole, 2016 (co‑authored with Dr. Lenče Petreska)
Advertising Products and Services from the Perspective of Consumer Rights Protection and the Right to Information in the Republic of Macedonia, Third International Scientific Conference (ISCMMA ’16) “Practical Experiences and Developing Ideas on the Role of Marketing in Business”, Macedonian Association for Marketing, Skopje 2016 (co‑authored with Dr. Lenče Petreska)
Audit of Marketing Activities Aimed at Achieving the Business Objectives of the Enterprise, Third International Scientific Conference (ISCMMA ’16) “Practical Experiences and Developing Ideas on the Role of Marketing in Business”, Macedonian Association for Marketing, Skopje 2016 (co‑authored with Dr. Lenče Petreska)
Application of Social Media for Social Networking within the Online Promotion of Macedonian Companies, Fourth International Scientific Conference “Science – Supporting Development in Southeast Europe”, Euro‑Balkan University Skopje, Skopje 22‑24 December 2016 (co‑authored with Lenče Petreska)
Foreign Direct Investment in the Republic of Macedonia – Concepts and Structure, Conference “Economic Policies of Small Countries in the Context of European Integrations”, Faculty of Economics, University of Banja Luka, 8 February 2017, Banja Luka (co‑authored with Lenče Petreska)
The Brand Impact during New Product Introduction on the EU Market, Conference “Economic Policies of Small Countries in the Context of European Integrations”, Faculty of Economics, University of Banja Luka, 8 February 2017, Banja Luka (co‑authored with Lenče Petreska)
Factors Influencing the Shaping of Negotiating Style in Choosing Strategies and Tactics in Business Communication, International Scientific Conference on Economics and Management – EMAN 2017, 30 March 2017, Ljubljana, Slovenia (co‑authored with Emilija Stevanovska and Lenče Petreska)
Increasing Market Share and Achieving Competitive Advantage Through Merging in the Macedonian Telecommunication Market – Telekom Austria Group and Telekom Slovenia Group, XIII International May Conference on Strategic Management IMKSM 2017, University of Belgrade – Technical Faculty in Bor, 19‑21 May 2017, Bor (co‑authored with Emilija Stevanovska and Lenče Petreska)
Prediction of Stock Price Using Technical Analysis, XIII International May Conference on Strategic Management IMKSM 2017, University of Belgrade – Technical Faculty in Bor, 19‑21 May 2017, Bor (co‑authored with Emilija Stevanovska and Lenče Petreska)
Entrepreneurship and Innovation and Their Impact on Improving Market Participation of SMEs, Eighth International Scientific Conference, International Dialogue: East‑West, 28‑29 April 2017, Sveti Nikole, Macedonia (co‑authored with Emilija Stevanovska and Lenče Petreska)
Increasing Market Participation and Achieving Competitive Advantage Through Merging in the Macedonian Telecommunication Market, Eighth International Scientific Conference, International Dialogue: East‑West, 28‑29 April 2017, Sveti Nikole, Macedonia (co‑authored with Lenče Petreska)
The Need for Forensic Audit as a Complement to Traditional Independent Audit in Detecting Fraud, Eighth International Scientific Conference, International Dialogue: East‑West, 28‑29 April 2017, Sveti Nikole, Macedonia (co‑authored with Nikola Popovski)
The Importance of Professional Skepticism in the Auditor’s Approach to Detecting Possible Fraud in Financial Statements, Eighth International Scientific Conference, International Dialogue: East‑West, 28‑29 April 2017, Sveti Nikole, Macedonia (co‑authored with Lenče Petreska and Kostadin Dukovski)
The Role of Marketing in Companies During an Economic Crisis and the Selection of an Appropriate Marketing Strategy, Fourth International Scientific Conference Marketing – Innovation – Inventiveness and Creativity, Macedonian Association for Marketing “Marketing”, Skopje 2017 (co‑authored with Lenče Petreska and Emilija Stevanovska)
The Role of International Accounting Standards in Achieving High Quality Financial Reporting, Fourth International Scientific Conference Marketing – Innovation – Inventiveness and Creativity, Macedonian Association for Marketing “Marketing”, Skopje 2017 (co‑authored with Lenče Petreska, Kostadin Dukovski and Emilija Stevanovska)
Financial Reporting for Derivative Financial Instruments, Twelfth International Scientific Conference Knowledge Without Borders, 31 March 2017, Vrnjačka Banja, Serbia (co‑authored with Lenče Petreska and Emilija Stevanovska)
Determining Competitive Position of the Company Under the Relevant Components in Serving Consumers, Twelfth International Scientific Conference Knowledge Without Borders, 31 March 2017, Vrnjačka Banja, Serbia (co‑authored with Lenče Petreska and Emilija Stevanovska)
From Corporate Leadership to Network Leadership Models in Network Marketing Companies, Thirteenth International Scientific Conference The Teacher of the Future, 26‑28 May 2017, Budva (co‑authored with Lenče Petreska)
Audit Procedures of Accounts Receivables, Thirteenth International Scientific Conference The Teacher of the Future, 26‑28 May 2017, Budva (co‑authored with Lenče Petreska)
Analysis of Working Capital Management as a Key Factor for Successful Operation of Enterprises, Ninth International Scientific Conference International Dialogue: East‑West, April 2018, Sveti Nikole, Macedonia, Journal of Scientific Papers, ISSN (print) 1857‑9299 ISSN (online) 1857‑9302 (co‑authored with Emilija Stevanovska and Lenče Petreska)
Effectiveness of Economic Propaganda Through Use of Celebrities in Campaigns, Ninth International Scientific Conference International Dialogue: East‑West, April 2018, Sveti Nikole, Macedonia, Journal of Scientific Papers, ISSN (print) 1857‑9299 ISSN (online) 1857‑9302 (co‑authored with Emilija Stevanovska and Lenče Petreska)
Marketing Information System in Enterprises and Its Impact on Organizing E‑Commerce and Payment, Fifth International Scientific Conference, Macedonian Association for Marketing “Marketing”, Skopje 2018 (co‑authored with Emilija Stevanovska and Lenče Petreska), ISSN 1857‑9787
Key Factors Determining the Application of the Marketing Concept in the Banking Sector, Fifth International Scientific Conference, Macedonian Association for Marketing “Marketing”, Skopje 2018 (co‑authored with Emilija Stevanovska and Lenče Petreska), ISSN 1857‑9787
Calculation of Cost Price and Methods of Determining Prices of Finished Products, Sixth International Scientific Conference, Macedonian Association for Marketing “Marketing”, Skopje 2019 (co‑authored with Emilija Stevanovska)
Modern Communication Trends in Tourism, Tenth International Scientific Conference International Dialogue: East‑West, April 2019, Sveti Nikole, Macedonia, Journal of Scientific Papers, ISSN (print) 1857‑9299 ISSN (online) 1857‑9302 (co‑authored with Lenče Petreska)
Liquidity Management of Companies, Eleventh International Scientific Conference International Dialogue: East‑West, April 2020, Sveti Nikole, Macedonia, Journal of Scientific Papers, ISSN (print) 1857‑9299 ISSN (online) 1857‑9302 (co‑authored with Lenče Petreska)
Opportunities for Developing the Chinese Market in a Context of Globalization, Eleventh International Scientific Conference International Dialogue: East‑West, April 2020, Sveti Nikole, Macedonia, Journal of Scientific Papers, ISSN (print) 1857‑9299 ISSN (online) 1857‑9302 (co‑authored with Lenče Petreska and Ljupčo Včkov)
Lenče Petreska, Pavlina Stojanova, Nikola Popovski, From Corporate Leadership to Network Leadership Models in Network Marketing Companies and the Influence of Marketing Practices on Leadership, April 2021, 12th International Conference, presented paper, International Slavic University G.R. Derzavin, online ISSN‑1857‑9302, pp. 141‑153
Pavlina Stojanova, Lenče Petreska, Nikola Popovski, Corporate Governance in State‑Owned Enterprises, April 2021, 12th International Conference, presented paper, International Slavic University G.R. Derzavin, online ISSN‑1857‑9302, pp. 153‑160
Nikola Popovski, Lenče Petreska, Pavlina Stojanova, Theory and Practice of Corporate Bonds in the US and Europe, April 2021, 12th International Conference, presented paper, International Slavic University G.R. Derzavin, online ISSN‑1857‑9302, pp. 115‑127
Lenče Petreska, Pavlina Stojanova, Application of Social Media for Social Networking within the Online Promotion of the Macedonian Companies, UDK 659.1:004.773.6/.7(497.7) – 658.8:004.773.6/.7(497.7). Macedonian International Journal of MARKETING, No. 14, Year 7, Skopje 2021, ISSN 1857‑9787, pp. 87‑96
Pavlina Stojanova, Lenče Petreska, Building International Business Strategies in the Gaming Industry, UDK 659.1:004.773.6/.7(497.7) – 658.8:004.773.6/.7(497.7). Macedonian International Journal of MARKETING, No. 14, Year 7, Skopje 2021, ISSN 1857‑9787, pp. 96‑107