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Lence Petreska PhD
Trajanka Makrevska PhD
7 July 2025
Katerina Vidova PhD
7 July 2025
Lence Petreska PhD
PhD Lence Petreska
Name and surname: Lence Petreska
Birth year: 1979
Campus: Sveti Nikole and Bitola
E-mail: lence.petreska@msu.edu.mk
Subjects Sveti Nikole
- Faculty of economics and organization of entrepreneurship
– Marketing principles
– Pricing policy in marketing
– Banking management
– Strategic marketing
– International trade
– Foreign exchange system
– Marketing management
Subjects Bitola
- Faculty of economics and organization of entrepreneurship
– Marketing principles
– Pricing policy in marketing
– Banking management
– Strategic marketing
– International trade
– Foreign exchange system
– Marketing management
Completed studies
Doctor of Economic Sciences
2005 – Ss. Cyril and Methodius University, Faculty of Economics, Skopje – Doctor of Economic Sciences
Dissertation topic: Promotional Activities as a Factor for Sales Efficiency of Health Food ProductsMaster in Management
2001 – Ss. Clement of Ohrid University, Faculty of Tourism and Hospitality, Ohrid – Master in Management
Thesis topic: Leadership Styles as a Function of Successful Tourism ManagementBachelor’s Degree in Tourism and Hospitality
1997 – Ss. Clement of Ohrid University, Faculty of Tourism and Hospitality, Ohrid – Graduated Organizer in Tourism and Hospitality
Work experience
February 2019 – Present – Rector, International Slavic University “Gavrilo Romanovich Derzhavin” – Sveti Nikole, Bitola
December 2016 – Vice-Dean for Teaching, International Slavic University “Gavrilo Romanovich Derzhavin” – Sveti Nikole
July 2015 – Full Professor, International Slavic University “Gavrilo Romanovich Derzhavin” – Sveti Nikole, teaching the courses Principles of Marketing and Marketing of Financial Markets
September 2014 – Associate Professor, International Slavic University “Gavrilo Romanovich Derzhavin” – Sveti Nikole, teaching Principles of Marketing, Marketing of Financial Markets, Business Enterprise, Product and Promotion Policy, and Marketing Management
June 2012 – Vice President of the Macedonian Marketing Association – MARKETING
2010 – June 2013 – Associate Professor, European University – Republic of Macedonia, Skopje, teaching courses in the field of Marketing
2005 – Assistant Professor at the Faculty of Social Sciences in Skopje, teaching Marketing, Bank Marketing, Marketing Management, Consumer Behavior, and Business Planning
Since 2008 – President of the Supervisory Board of the Macedonian Marketing Association – MARKETING
2002 – 2005 – Event Manager of the International Art Colony at AD “Tajmishte” – Kichevo and Head of Finance at “Ugotiem” – Kichevo
2000 – 2002 – Insurance Commissioner at the insurance company “CUBI” – Skopje
Published academic and professional works
- Lenche Petreska, Decision Models as a Function of Successful Tourism Management, Goce Delčev University, Skopje, 2002
- Lenche Petreska & Ljiljana Koneska, Business Planning, university textbook, European University Macedonia, Skopje, 2006
- Lenche Petreska, Marketing Planning, university textbook, European University Macedonia, Skopje, 2006
- Lenche Petreska & Emilija Todoroska, Promotion, university textbook, European University Macedonia, Skopje, 2008
- Ljiljana Koneska & Lenche Petreska, Product Management, European University Macedonia, Skopje, 2008
- Lenche Petreska & Daliborka Blazeska, Strategic Marketing, European University Maedonia, Skopje, 2009
- Lenche Petreska & Daliborka Blazeska, Marketing Logistics, European University Macedonia, Skopje, 2009
- Lenche Petreska & Daliborka Blazeska, Nonprofit Marketing Management, European University Macedonia, Skopje, 2009
- Bosko Jakovski & Lenche Petreska, Organization and Control of Marketing Activities, university textbook, European University Macedonia, Skopje, 2010
- Lenche Petreska & Sasho Nefovski, Marketing Planning II (2nd ed.), university textbook, European University Macedonia, Skopje, 2010
- Lenche Petreska & Biljana Andreska‑Bogdanovska, Promotion II (2nd ed.), university textbook, European University Macedonia, Skopje, 2011
- Biljana Petrevska & Lenche Petreska, Business Planning, university textbook, Goce Delčev University, Štip, 2016
- Aleksa Stamenkovski & Lenche Petreska, Marketing Management, university textbook, MCSP, Sveti Nikole, 2021
Expert Articles & Conference Papers
“Promotion of Healthy Food as an Opportunity for Integration into Europe”, Macedonian Marketing Association MARKETING, Skopje, 2007
“Branding as a Dynamic Process: Building an Effective Brand and Rebranding”, Macedonian Marketing Association MARKETING, Skopje, 2008 (with Emilija Todoroska)
“Modern Approaches to Electronic Marketing and Internet Promotion in the Global Market”, Yearbook of Works, European University Macedonia, Skopje, 2008
“Role of Promotion in Generating Profit for Banks”, Macedonian Marketing Association MARKETING, Skopje, 2009
“Pricing Strategies in Times of Economic Crisis”, Macedonian Marketing Association MARKETING, Skopje, 2010 (with Sasho Nefovski)
“Interpretpreneurship as a Business Model of Successful Companies”, International Conference European Path to the Future, EURM, 2011 (with Sasho Nefovski)
“Should Crises Reduce Marketing Budgets?”, International Scientific Conference, 2012 (with Daliborka Blazeska)
“Internet Promotion and New Electronic Marketing Strategies in Times of Crisis”, International Scientific Conference, 2012 (with Savica Dimitrievska)
“Media Planning as the Basis of a Successful Promotional Campaign”, International Marketing Conference, Marketing Association, 2012 (with Sasho Nefovski)
“Standardization of Promotional Messages in International Marketing”, International Conference MARKETING, 2012 (with Sasho Nefovski, Cvetlana Vintenci Markuleska)
“Foundations for Further Development of the Security System in North Macedonia: Security Aspects of Electronic Marketing”, International Conference, Skopje, 2012 (with Aleksа Stamenkovski)
“Mediation as an Advocacy Tool for Consumer Protection”, Advokatura Journal, Skopje, 2012
“Marketing Channels for Safety and Fire Protection Products”, Int’l Dialogue: East–West Conference, MSU Bitola, 2013 (with Dimitar Petreski)
“Impact of Information Technology on Legal, Economic, Cultural, Educational & Security Development in North Macedonia”, Euro Balkan University Conference, Skopje, December 2013 (co‑with Blazeska & Dimitrievska)
“Modern E‑Business and Consumer Behavior”, same conference, December 2013 (with Pavlina Stojanova)
“Role of Internal and External Marketing Audit in Improving Business Performance”, East–West Conference, MSU Bitola, April 2014 (with Pavlina Stojanova)
“Impact of Transport Costs on Creating Quality Logistics Services”, East–West Conference, MSU Bitola, April 2014 (with Pavlina Stojanova)
“Development of Social Media and Their Impact on E‑Business”, Euro Balkan University Conference, Skopje, October 2014 (with Pavlina Stojanova)
“Impact of Information Technology on Competitiveness of Enterprises”, same conference, October 2014 (with Pavlina Stojanova)
“Consumerism as Advocacy for Consumer Rights”, International Conference Knowledge Now But How, Bansko, Bulgaria, November 2014 (with Pavlina Stojanova)
“Blue Ocean Strategy – Strategic Move for Company Development”, International Conference MARKETING, 2015 (with Daliborka Blazeska)
“Impact of IT on Corporate Marketing Communication and Future Marketing Trends”, same conference, 2015 (with Daliborka Blazeska)
“Strategic Options for SMEs Entering International Markets”, East–West Conference, Sveti Nikole, 2015 (with Nikola Popovski)
“Designing Creative Websites to Improve Online Marketing”, East–West Conference, Sveti Nikole, 2015 (with Daliborka Blazeska)
“Using Social Media in Online Promotion”, Conference Media and Modern Economy, Banja Luka, 2015 (with Emilija Stevanovska)
“Opportunities and Challenges of Entrepreneurship and Innovation for Market Participation”, Int’l Conf. Challenges of Modern Organizational Sciences & Management, Pristina, 2015 (with Emilija Stevanovska)
“Audit of Microfinance Institutions”, Euro Balkan University Conference, Skopje, January 2016 (with Pavlina Stojanova)
“Audit of Fixed Assets Using Transaction & Balance Substantive Tests”, same conference, January 2016 (with Pavlina Stojanova)
“Strategic Marketing Approaches for International Market Entry”, same conference, January 2016 (with Pavlina Stojanova)
“Advertising of Products/Services from Consumer Rights & Right to Info Perspective”, ISCMMA’16 Conference, Marketing Association, Skopje 2016 (with Pavlina Stojanova)
“Audit of Marketing Activities for Business Objective Achievement”, same conference, 2016 (with Pavlina Stojanova)
“Guerrilla Marketing vs. Traditional Marketing”, East–West Conference, MSU Sveti Nikole, 2016 (with Pavlina Stojanova)
“Role of Technical Stock Analysis in Share Valuation”, East–West Conference, Sveti Nikole, 2016 (with Pavlina Stojanova)
“Factors Influencing Negotiating Style & Strategy in Business Communication”, EMAN Conference, Ljubljana, March 2017 (with Pavlina Stojanova & Emilija Stevanovska)
“Increasing Market Share & Achieving Competitive Advantage via Telecom Mergers – Telekom Austria & Telekom Slovenia”, IMKSM Conference, University of Belgrade – Bor, May 2017 (with Pavlina Stojanova & Emilija Stevanovska)
“Prediction of Stock Price Using Technical Analysis”, same IMKSM Conference, May 2017 (with Pavlina Stojanova & Emilija Stevanovska)
“Entrepreneurship & Innovation Impact on SME Market Participation”, East–West Conference, Sveti Nikole, April 2017 (with Pavlina Stojanova & Emilija Stevanovska)
“Increasing Market Participation & Competitive Advantage via Telecom Market Merger”, same conference, April 2017 (with Pavlina Stojanova)
“Employment Policies in Middle-Income Countries – Case of Macedonia”, same conference, April 2017 (with Nikola Popovski)
“Importance of Professional Skepticism in Auditing for Detecting Potential Fraud”, same conference, April 2017 (with Kostadin Dukovski, Pavlina Stojanova, Emilija Stevanovska)
“Role of Marketing in Crisis Context and Selecting Appropriate Strategy”, 4th International Marketing Conference, Skopje, 2017 (with Emilija Stevanovska & Pavlina Stojanova)
“Role of International Accounting Standards in Achieving High-Quality Financial Reporting”, same conference, 2017 (with Kostadin Dukovski, Pavlina Stojanova, Emilija Stevanovska)
“Financial Reporting for Derivative Financial Instruments”, XII Conference Knowledge Without Borders, Vrnjačka Banja, Serbia, March 2017 (with Pavlina Stojanova & Emilija Stevanovska)
“Determining Competitive Position via Consumer Service Components”, same conference, March 2017 (with Pavlina Stojanova & Emilija Stevanovska)
“From Corporate Leadership to Network Leadership in Network Marketing Companies”, Conference Teacher of the Future, Budva, May 2017 (with Pavlina Stojanova)
“Audit Procedures of Accounts Receivable”, same conference, May 2017 (with Pavlina Stojanova)
“Marketing Effects on Waste Sorting Awareness – An Empirical Study”, Marketing Conference, Skopje 2018 (with Sasho Nefovski)
“Marketing Information System Influence on Organizing E-Sales & Payment”, same Marketing Conference, Skopje 2018 (with Emilija Stevanovska & Pavlina Stojanova)
“Core Factors Affecting Marketing Concept Application in the Banking Sector”, same conference, Skopje 2018 (with Emilija Stevanovska & Pavlina Stojanova)
Opportunities for Developing the Chinese Market in a Globalization Context, MSU, 2020 (with Pavlina Stojanova)
Managing Corporate Liquidity, 11th International Dialogue: East–West, Sveti Nikole 2020 (with Pavlina Stojanova)
From Corporate Leadership to Network Leadership Models & Influence of Marketing Practices on Leadership, 12th International Conference, MSU Derzhavin, online ISSN 1857-9302, April 2021 (with Pavlina Stojanova & Nikola Popovski)
Corporate Governance in State-Owned Enterprises, same conference, April 2021 (with Pavlina Stojanova & Nikola Popovski)
Theory & Practice of Corporate Bonds in the US & Europe, same conference, April 2021 (with Pavlina Stojanova & Nikola Popovski)
Use of Social Media for Online Promotion by Macedonian Companies, Macedonian Int’l Journal of MARKETING No. 14, Year 7, Skopje 2021, ISSN 1857-9787 (with Pavlina Stojanova)
International Business Strategies in the Gaming Industry, Macedonian Int’l Journal of MARKETING No. 14, Year 7, Skopje 2021, ISSN 1857-9787 (with Pavlina Stojanova)